Pure Naturals Certified, LLC, Denver, CO, a Contact Research Organization (CRO), has announced the launch of its Claim-Assure Clinical Program. Claim- Assure is a new program aimed to provide clinical studies, research and testing to supplement companies to support their products and substantiate health claims. Dr. William Clark, president and founder of PNC states, “After spending years developing supplement products and observing the increasing industry trend for validated scientific data to support claims, it was evident the industry needed a specialized CRO that understood the holistic view of product development while keeping the customer’s well-being in mind.”